bots.st/howseen
Howseen
Track competitors and brand AI mentions
2518 ms
answered our call
- State
- Answered
- Protocol
- MCP 2025-06-18
- Tools listed
- 44
- Answered
- 3 of the last 3 calls
How to reach it
- MCP, HTTP
https://app.howseen.ai/api/mcpNeeds header Authorization
What it can do
| Tool | What it says it does |
|---|---|
add_competitor | Track a competitor from a name or a website URL (resolved to name + domain like in Settings), within the competitor quota. Preview first; confirm: true applies. |
add_prompts | Track new buyer questions (prompts) for the brand, checked against the plan's prompt quota (the whole list is refused if it would exceed it). An archived prompt added again is restored. Preview first; confirm: true applies. |
apply_inbound_link | Add the ready sentence that links one existing page of the brand's site to a newly published article (the links of a get_action_plan item whose id starts with links:), on the connected WordPress only. links.pages[].link_on says how: « existing_words » = the link is put on words already in the… |
archive_prompts | Archive prompts: they stop being scanned (frees prompt quota) but keep their history and stay listed as archived in the dashboard, restorable. Preview first; confirm: true applies. |
create_share_report | Create a public, frozen report link (visibility, competitors, top prompts, recommendations) with the account's agency branding, like the dashboard Share button. Preview first; confirm: true creates the link. |
delete_article | Move an article (planned, draft or published) to the Trash, like the dashboard delete button: restorable with restore_article or in Howseen > Content > Trash, and its topic is not planned again. A post already live on the client's own CMS (WordPress, Shopify...) is NOT removed from the CMS: the… |
dismiss_action | Dismiss an action-plan item the user does not want to do (moves it to Archived in the dashboard, out of the next best actions). Reversible in the dashboard. Preview first; confirm: true applies. |
draft_article | Write a DRAFT article answering one buyer question, with the same quality pipeline as the app (brand context, the client's writing rules, sources AI cites, GEO checks). Never publishes. Give question (e.g. a prompt from get_prompt_gaps), or article_id of a planned topic of the content plan… |
get_action_plan | Prioritized actions to raise the brand's AI visibility (off-page: get listed on the pages AI cites; content: answer uncovered buyer questions; technical: site fixes, incl. links:<article_id> = link a new article from 3 related pages, with copy-ready sentences in links.pages; setup: connections)… |
get_ai_referrals | Real visits AI assistants send to the brand: GA4 sessions and revenue per assistant (ChatGPT, Perplexity, Gemini, Claude, Copilot...) and the pages they land on, an estimate of hidden AI visits (shown apart, never added), and the AI assistants that read the brand's Howseen-hosted blog pages (last… |
get_analytics | GA4 traffic of the account's connected property: sessions, users, page views, daily trend, top sources and pages, plus the sessions and revenue AI assistants (ChatGPT, Perplexity, Gemini, Claude, Copilot...) send. For the AI part only, prefer get_ai_referrals. Not available with a per-brand key… |
get_article_performance | Articles written for the brand with status, GEO score, published URL and search-engine indexing status (Google URL Inspection, Bing), plus impressions and clicks when Search Console or Bing is connected. |
get_brand_settings | The brand profile (offer, category, language, markets, about, positioning, products), its competitors and its writing rules (the client's instructions, binding on every article), plus Autopilot. Read it before drafting or changing instructions. |
get_changes | What changed between the last two completed scans (or since a date): prompts gained and lost, visibility delta per engine, tracked competitors newly named, and the likely causes (sources that started or stopped citing the brand). |
get_competitors | Compare the brand with its competitors in AI answers: visibility %, share of voice, average position and sentiment, overall and per engine. |
get_connections | The TRUE state of every connection of the brand, like Settings > Integrations: each publishing destination (CMS, own Next.js / API feed, hosted blog, webhook, copy-paste editor) with connected / needs_reconnect / copy_paste_only / waiting_for_site, whether articles can be published automatically… |
get_content_plan | The brand's content calendar with the real publication state of every article (planned, draft, scheduled, to publish by hand, failed, live on the brand's site), the Autopilot state, and the two answers to "what next?": next_to_write (a planned topic: write it with draft_article and its article_id)… |
get_easiest_wins | Third-party sites and pages cited in the answers the brand loses (competitor named, brand not), ranked by how many lost answers cite them, with the matching action-plan item. Getting listed there is the shortest path back into those answers. |
get_fanout_queries | The web searches the AI engines ran behind each tracked question (latest scan): the queries to rank for so the AI finds the brand, overall and per question. |
get_next_action | THE single most valuable next step for the brand, the same one the dashboard Overview shows (action engine, 20/80 ranking with the technical audit, Search Console and demand), with its steps, the questions it wins back and how to close it (which tool to call). Use it when the user asks "what… |
get_prompt_gaps | Tracked prompts where AI names at least one competitor but not the brand, per engine, with the competitors named and the domains cited. Sorted by search volume (when a cached figure exists) then by number of competitors named. Start here to see what to win back. |
get_pruning_review | The quarterly content pruning review of the brand's website (the Action plan card "Quarterly pruning"): pages nobody finds in 90 days, pages that compete for the same Google queries (cannibalisation) and thin pages, each with ONE recommendation (improve with Content Refresh, merge into another… |
get_search_console | Google Search Console of the brand's own site: clicks, impressions, CTR, position, daily trend, top queries and pages, plus the opportunities Howseen derives (queries on page 2, low-CTR pages, queries Google shows an off-topic page for). Only the property covering this brand's site is read. |
get_sentiment | How AI answers speak about the brand: % of the answers naming it that are positive (null under 3 answers), the positive / neutral / negative split with a real negative excerpt, per engine, compared with competitors, and the questions where the tone is negative. |
get_site_audit | Technical GEO/SEO audit of the brand's website, as the dashboard Technical audit shows it: every check (indexable, robots.txt, sitemap.xml, llms.txt, server rendering, Bing, structured data, canonical, trust signals), every issue with its severity and score gain, the steps for the site's CMS and… |
get_top_sources | The domains and URLs AI engines cite most when answering the brand's buyer questions, overall and per engine. Use it to find where the brand should get listed or mentioned. |
get_usage | Plan, quotas used and left (prompts, competitors, articles, manual scans), next automatic scan estimate, what this API key may do, and the API rate limits. Call it before planning changes. |
get_visibility | Headline AI visibility of a brand: % of AI answers that name it, share of voice vs competitors, average position, sentiment, per engine, plus the trend over the period (one point per scan). |
list_articles | Articles Howseen wrote for the brand (drafts, scheduled and published), with status, target question, GEO score and published URL. |
list_brands | List the brands (websites) tracked in this Howseen account, with their id, name and domain. Call this first when the account may have several brands. |
list_prompts | The buyer questions (prompts) tracked for a brand, with per-prompt visibility, share of voice, position, which engines name the brand, and which brands and domains are cited. |
list_site_pages | The brand's own website pages Howseen read when it joined (URL, title, summary): the inventory used for internal links, llms.txt and content refresh. |
mark_action_done | Mark an action-plan item as done (same state as the dashboard Action plan). Use the action id from get_action_plan or get_easiest_wins. Preview first; confirm: true applies. |
publish_article | Publish a written article (e.g. a draft from draft_article) to the brand's connected CMS (WordPress, Shopify, Ghost, BigCommerce, GoHighLevel, Webflow, webhook) or hosted blog, now, or schedule it for a later date (needs Autopilot ON). Goes live publicly. Preview first; confirm: true publishes and… |
refresh_article | Rewrite a WRITTEN article with the brand's current profile (offer, category, offerings, competitors) after it changed: same article id, slug, question and date, previous version kept (restorable in the app). A published article is never overwritten: the update lands in a refreshed draft. Free once… |
remove_competitor | Stop tracking a competitor (by name or domain). Past results keep it. Preview first; confirm: true applies. |
remove_prompts | Stop tracking prompts and remove them from the prompt list (past scan results stay in history). Prefer archive_prompts to keep them listed. Preview first; confirm: true applies. |
request_indexing | Submit a published article to the search engines connected for the brand: Google (sitemap re-submit through Search Console when connected with indexing), Bing (Webmaster key) or IndexNow for pages hosted by Howseen. If you publish on your own site from the API or feed, pass url (the live https… |
restore_article | Bring back an article from the Trash (e.g. one deleted with delete_article). Preview first; confirm: true restores. |
run_scan | Scan the brand's prompts on the AI engines now, with the same limit as the dashboard Run now button (a fresh scan at most once per brand per plan cadence: every 72h, every 24h on Business; prompts added since the last scan can be scanned alone; an unfinished scan can be continued). Preview first… |
search_responses | Read real AI answers collected for the brand: excerpts around the brand mention, whether the brand and which competitors were named, and the cited URLs. Filter by a word in the question or answer (query), by prompt text, and by engine. |
set_autopilot | Turn Autopilot on (articles of the content plan go live on the connected site on their date, once they meet the quality bar and the brand's rules) or off (nothing publishes automatically). Same switch as Howseen > Content. Preview first (says where it would publish); confirm: true applies. |
suggest_prompts | Buyer questions worth tracking that the brand does not track yet: real questions from Hacker News discussions (ranked by engagement) plus AI suggestions for the category. Returns suggestions only; use add_prompts to track some. Limited to 20 calls per day. |
update_brand_instructions | Change the brand's writing instructions (Settings > Writing rules): the client's own rules every article must follow (tone, words to avoid, competitors never to name, facts to state...). Binding on every writing path from now on; an article breaking one is held, never published. mode "append" adds… |
In its maker's words
How ChatGPT, Gemini, Perplexity and Google AI name your brand, cite sources and rank rivals.
- Website
- howseen.ai/mcp
- Source
- github.com/howseen-ai/howseen-mcp
- Publisher
- howseen.ai
- Listed from
- the official MCP Registry as
ai.howseen/howseen-mcp - Version
- 1.0.0, updated 20 Oct 2026
- Kinds of work
- Search and research, Sales and marketing, Documents and files
The domain it lives on
- howseen.ai
- registered 8 Aug 2026 (3 months ago), at NameCheap, Inc., its home page is a working site
From our own crawl of domain names: registry records and the home page as our crawler last saw it.
Every call we made
| When | What happened | Time |
|---|---|---|
| Answered | 2518 ms | |
| Answered | 2954 ms | |
| Answered | 966 ms |
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